Brotox: The Latest Trend (As Featured in Men’s Fitness)
For many years, women have been expected to age more gracefully than men, leading many women to seek Botox or filler injections to minimize facial wrinkles and fine lines. According to a recent study, this expectation has expanded to men too, as noted by a 258-percent increase this past decade in the amount of men getting Botox – commonly referred to as “Brotox.” What is responsible for this new trend?
In today’s super-competitive job market, looks are more important than ever, leading men – and women – to pay extra attention to their appearance. Dr. Whitney Bowe, assistant medical director for cosmetic and laser services at Advanced Dermatology, P.C., in Ossining (Westchester), New York, points out that cosmetic procedures today carry much less of a stigma compared to years ago. In addition, men today are more honest about their appearance-related concerns. Dr. Bowe adds that her male Botox patients gain a boost in self-esteem from their more youthful appearance.
Dr. Bowe would like to remind anyone considering Botox to consult with a board-certified dermatologist to find out if it is right for them. Men considering Botox should go to a physician experienced with male patients, as the results of Botox and injectable fillers vary greatly between men and women. Regardless of gender, Botox and fillers need to be custom-tailored based on each patient’s specific muscle mass, hairline and other unique factors.